Lindy Chen - Managing Director
Meet a Mentor
Lindy Chen is the founder and Managing Director of ChinaDirect Sourcing Services. She is the sole architect and prime visionary behind a business which she singlehandedly grew from one run from an Internet cafe, to a million dollar enterprise that many now consider to be the most reliable import assistance firm in Australia.
Among her many achievements in her professional and personal life are: being the author of “Import From China - How to Make a Million and Not Get Burnt,” and recently becoming a doting mother to a lovely 7-month-old baby girl.
Before moving to Australia, Lindy held senior management positions in China. Her strong leadership qualities are demonstrated by her ability to motivate and inspire employees to fulfil their potential.
Some of ChinaDirect’s prominent clients are MiniMovers and Merlo Coffee.
Lindy also has a passion for sharing her knowledge and expertise whenever there are opportunities. She has taught Business Administration at The Australian Business College in Adelaide, and became a lecturer of International Trade, at the Technical and Further Education, TAFE in South Australia.
She has also been a frequently invited speaker at various institutions and organizations like the ANZ Bank, the Commonwealth Bank of Australia, the Bank of Queensland, The University of Queensland, The University of Adelaide, the Australian Institute of Management, The Triton Foundation, the Queensland Police Department, James Cook University and many more.
Lindy is a creative and dynamic business facilitator who blends the best qualities of the East and the West. She had always desired to raise among Australians, a stronger awareness of China, and vice versa. She relishes her role in bridging the two cultures, and fostering economic cooperation between business owners in the two countries she has both considered her home.